MAGAZINE HOUSE IS HORROR

Product Design, Typeface
2019

The world’s most famous typeface Helvetica, and four unique products.

MHIH Hero

Helvetica is the best typeface in the world.

I have created four products that make use of Helvetica” For those involved in graphic design work, Helvetica is a very important entity and one of the most recognized fonts of the many typefaces in the world. The theme “Magazine House Is Horror” was inspired by the company name of a major magazine publisher in Japan.

Helvetica Bold

Helvetica

Helvetica is a sans serif font that was first announced in 1957 by Swiss typeface designers Max Miedinger and Eduard Hoffmann. Mainly used for public organizations such as the United States and the United Kingdom, the logos of THE NORTH FACE, BMW, American Airlines etc. Helvetica is currently adopted by many companies in the world.

Logo

Three “MHIH” logos.

MHIH
MHIH
MHIH

Color

A color variation that used many warm colors.

Primary colors

Secondary colors

Mix Gray / ¥5,100

MHIH T-Shirts Mix Gray Design
MHIH T-Shirts Mix Gray Front
MHIH T-Shirts Mix Gray Back

Swedish Pink / ¥5,000

MHIH T-Shirts Swedish Pink Design

Space Blue / ¥5,000

MHIH T-Shirts Space Blue Design
MHIH T-Shirts Space Blue Front
MHIH T-Shirts Space Blue Back

Pigeon Gray / ¥4,500

MHIH Sacoche Pigeon Gray Design
MHIH Sacoche pigeon Gray Front
MHIH Sacoche pigeon Gray Back